Škoda
CRM & Social - various
Harnessing the passion of owners.
Agency: AIS London
THE CHALLENGE:
How to overcome unwarranted negative brand perceptions?
THE INSIGHT:
People who chose (and rate) Škoda are proud to shout about Škoda.
THE STRATEGY:
Amplify the voices of passionate, vocal fans and critics, involving them in a way no other auto brand has done before.
THE RESPONSE:
The highest social engagement of any auto brand
Campaign Magazine winners (for Škoda letter)
'VRS it up' - social case study film
‘We couldn’t have put it better’ - DM
‘We couldn’t have put it better’ - DM envelope
'We couldn't have put it better' - case study