Hello!
Oh my, that’s a big picture of my face.
Thanks for coming along and reading - this is just a snapshot of who I am, where I’ve come from and what I’ve been up to. Please do drop me a line if you want to know more.
I’m afraid I’m one of those irritating people who knew what they wanted to do from the very start - and for me, it was always advertising.
So it was more years ago that I’m willing to admit, that I left Lancaster University with a degree in Advertising & Marketing.
From there, it was straight into brand planning, earning my stripes at McCann Erickson. I’ve been doing ‘strat-stuff’ ever since.
Over the years I’ve worked across various brands, disciplines agencies and countries, including The & Partnership, and Saatchi & Saatchi in Ghana (true story). More recently you’ll have seen me at The Brooklyn Brothers in London, working on MINI UK as a Strategy Director.
Right now I’m mixing things up on the freelance side taking on projects from big brand thinking, consumer research (that trusty MRS Moderator skills certificate has come in very handy), and all the way through to a spot of UX strategy.
I’m always open to new projects so do just shout if you think I can help.
Skills & Experience
15+ years Brand planning & Strategy Experience
ATL, Digital, Social, CRM & Experiential
Auto, FMCG, Finance, Utilities & More.
Qualitative & Quantitative research
MRS Basic Moderating Skills Certificate
Positioning Development
Product Design
Messaging Frameworks
Powerpoint/Keynote Queen