CoppaFeel!

CoppaFeel in the…

Creating a new life-saving behaviour.

Agency: AIS London

THE CHALLENGE:

How to make checking your boobs part of a regular routine?

THE INSIGHT:

There are already lots of times when we might be ‘copping a feel’.

THE STRATEGY:

Be there in the moments people that people can easily ‘cop a feel’.

THE RESPONSE:

Increase in sign-ups to the monthly boob-check reminder service.