02 Business
Customer communications / Lighter Bills
Being transparent about benefits.
Agency: AIS London
THE CHALLENGE:
How to convince SMEs to bring their mobile contracts over to O2?
THE INSIGHT:
Businesses feel the weight of every single bill.
THE STRATEGY:
Show the tangible difference a lighter bill can bring.
THE RESPONSE:
141 new leads within a week of send-out.
DM - printed on lighter transparent paper