MINI Electric

Feel MINI Electric

Putting the fun into driving electric.

Agency: The Brooklyn Brothers

THE CHALLENGE:

How to stand out from the blue sea of electric cars?

THE INSIGHT:

People know electric cars are full of future-tech, but they don’t realise how fun it feels behind the wheel.

THE STRATEGY:

Stand out against the the blue-hued tropes of electric car comms by launching a feeling instead of a car.

THE RESPONSE:

Pre-order targets met before the car was even off the production line.