British Gas
We’re with you
A new customer-first positioning.
Agency: The & Partnership
THE CHALLENGE:
How to transform from greedy energy supplier to a customer-first home services provider?
THE INSIGHT:
People often say ‘I’m with British Gas’, but can they really say the reverse is true?
THE STRATEGY:
Show that at British Gas, we understand our customers - We’re with you.
THE RESPONSE:
Significant growth in brand strength.
To do list
Control Room
Thanks Uncle Wilbur
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