Public Health England

Couch to 5K, NHS Weight-loss, Stop Smoking Apps

Using behavioural change techniques to improve the UX of PHE health apps.

Agency: Flipside

THE CHALLENGE:

How to help hard-to-reach users begin, and stay on a journey to better health across the portfolio of Better Health apps?

KEY UX DECISIONS

• Bringing ‘Buddy Runs’ to Couch to 5K, letting people people run together, remotely

• Making every run different with new audio recordings on Couch to 5K

• Giving users an alternative to counting calories on the NHS Weight-loss app

• Introducing new game features to help overcome cravings on the Stop Smoking app