MINI x Dogs Trust

Travel Happy

Putting dogs front and centre of the car buying decision.

Agency: Media Monks

THE CHALLENGE:

How to capitalise on the growth of ‘dog parents’ and further cement the importance of MINIs partnership with Dogs Trust.

THE INSIGHT:

In many families the dog takes centre stage. The same should be true when choosing a car and travelling with your dog - ensuring they travel happy is paramount.

THE STRATEGY:

MINI were already set to appoint Alan Carr as their new ambassador. We decided he would be the paw-fect person to front the partnership, though he’d have to compete for centre stage with the real star of the show - Alan the Dog…

THE RESPONSE:

Campaign Magazine ad of the day.