Internet Matters

Together we’ve got this

From ‘parenting’ parents to showing we’re in it with him.

Agency: The Outfit

THE CHALLENGE:

How to move from internet safety advice site to being a true partner to parents with a brand philosophy, not just an ad.

THE INSIGHT:

Technology changes as fast as kids grow, meaning internet safety is a never ending, constantly changing journey for parents.

THE STRATEGY:

Show that (as parents ourselves) we understand that tackling internet matters never stops, and so parents need a cheerleader to keep them going as well as an advisor.

THE RESPONSE:

Watch this space...