Godiva

Chocolate Never Felt So Good

Expanding into the supermarket mainstream.

Agency: The & Partnership

THE CHALLENGE:

How to expand from boutiques into the supermarket mainstream, without losing luxury credentials?

THE INSIGHT:

Chocolate is often portrayed as ‘lean back’ escapism, but Godiva is a multi-sensory ‘lean in and feel it’ moment.

THE STRATEGY:

Re-create the real-life neurone-emitting experience of Godiva.

THE RESPONSE:

• +50% global growth

• Marketing Society Effectiveness Winner

• The Drum, highly commended