EDF Energy

Feel Better Energy / Thank yous

Launching a new rewards scheme

Agency: AIS London

THE CHALLENGE:

How to bring together as-yet unnamed rewards scheme, an Olympic Sponsorship, a new ‘Feel Better Energy’ positioning and a peculiar orange blob called Zingy?

THE INSIGHT:

The most feel better thing an energy company can do is to say ‘thank you’

THE STRATEGY:

Call the scheme ‘thank yous’, and launch with a feel-better olympic-calibre spectacle of all the rewards on offer.

THE RESPONSE:

Half a million sign ups.